Qualiform vs Drift: a Drift alternative for small sites

Drift is built for sales teams that want to chat live with the companies they sell to. Its pages now live on Salesloft's website, so Salesloft is the company to ask about it. Qualiform is built for a small business that wants each website inquiry asked the right questions, scored, and sent to a next step. If the chat widget on your site was mainly there to sort out who is worth a call, a scored conversation in place of your contact form may do that job at a small business's price.

Qualiform makes this page, so keep that in mind as you read. Every statement about Drift comes from Drift's own pages as they read on 2026-10-31, the date under the table. Where those pages did not say something, such as Drift's prices, this page tells you to ask Salesloft instead of guessing.

Is Drift part of Salesloft now?#

Drift now lives on Salesloft's website. Here is what Drift's own pages showed on 2026-10-31:

1. Drift's help address opened a Drift page on Salesloft's site.
2. Drift's help articles opened under the heading "Salesloft Help Center."
3. Another Drift page said "Drift's website has migrated."

So Salesloft is now the company to ask about Drift. Drift's pages did not say how the move came about, or whether new customers can still buy Drift. Before you renew, switch, or sign up, ask Salesloft.

What is Drift built to do?#

Drift is a sales chat tool for website visitors. Text on its help pages reads "Convert Website Visitors Into Pipeline" and "Chat live with target accounts." Another line reads "Skip the forms." The same pages say Drift Chat routes qualified buyers into a seller's "Rhythm workflow."

Drift also has developer documentation. It says "You can build custom integrations with other platforms or bots for your own Drift instance."

That language points at a B2B sales team: people who sell to named companies and want to talk to them while they are on the site. None of the Drift pages read for this comparison mention small service businesses, quotes, or bookings. That does not mean Drift cannot serve one. It means its own pages do not make that case.

Can a form do the job your chat widget did?#

It depends on what the chat was for. Think back on what your chat widget mostly did:

1. A person on your team talked to visitors live.
2. Visitors asked a few questions, and someone sorted out who was worth a call.
3. It sat there, and most inquiries still came through the contact form.

If it was the first, you want live chat. In Qualiform, the conversation is with the AI, so that is a different job.

If it was the second or third, the real job was qualifying. A conversation that asks your questions, scores the answers, and picks the next step can do that without anyone watching a chat window.

Drift's pages pitch chat as a way to "Skip the forms." Qualiform goes the other way. It keeps the form's place on your page and turns it into a conversation. If most of your inquiries are short and simple, read when a plain form is better than a chatbot first.

How does Qualiform qualify a website visitor?#

Four things happen each time the visitor sends a message:

1. The AI answers and asks. It answers anything the visitor asked, using what you wrote under About the business. Then it asks for one thing still missing. It works answers out from what they already said instead of asking again.
2. Your settings score it. Each scored question counts for its share, set with words such as Critical, High, and Medium. The total is a score out of 100, worked out in code. A question nobody answered is left out, not counted as zero.
3. Your rules route it. The score puts the inquiry on one of five rules, such as Book the soonest time, Book any time, or Say you'll be in touch. The reason is saved on the lead.
4. The AI closes. On a rule that offers a time, it says your closing line exactly as you wrote it. It never tells the visitor their score.

The lead is saved after every message. A visitor who shares a budget and then closes the tab still leaves you something to read. More on how the number works is in lead scoring.

Where does Drift win?#

Drift wins when talking to visitors in person, in real time, is the point.

• Live chat with your team. Drift's pages offer to "Chat live with target accounts." If your people want to talk to visitors themselves, that is what Drift is built around. In Qualiform, the conversation is with the AI.
• Selling to named accounts. Drift's language is about pipeline and target accounts. A B2B team that sells to a list of known companies is the reader those pages are written for.
• Building your own. Drift's developer documentation offers custom integrations and bots. A team with developers who want to build on the chat may value that.
• Handing buyers to sellers where they work. Drift's pages say qualified buyers go into a seller's "Rhythm workflow." If your sellers already use that workflow, Drift hands them buyers there.

Where does Qualiform win?#

Qualiform fits better when the chat was there to qualify, and nobody has time to watch it.

• A small business's price. Free covers one live form and 25 conversations a month, with every scoring and booking feature. Paid plans start at $20 a month.
• No chat window to watch. The AI has the conversation, your settings score it, and your rules choose the next step.
• A score you can explain. The same answers always get the same score, and every lead has a line saying how it got there. The AI never scores anyone.
• Booking inside the conversation. When booking from your own hours, the visitor picks a time without leaving the conversation. They get a confirmation and a calendar invite by email, with a link to reschedule or cancel. Connect Google Calendar or Outlook so busy times are not offered. No time is offered until you save the Booking tab once.
• Polite endings for everyone else. The AI closes messages that are not about your business, such as recruitment or vendor pitches. If you switch on the lowest rule, an inquiry that does not fit is told so politely.
• A start for your trade. Five templates write the questions and scoring for studios, trades, B2B software, venues, and general inquiries.

How much do Drift and Qualiform cost?#

Prices change, so read both as of the date under the table.

No Drift price was found on Drift's own pages on 2026-10-31, so none is given here. Other sites list one, but they are not Drift's own pages. Ask Salesloft for a current quote.

Qualiform's current prices are in the pricing section of the home page. Previews of your own form do not count toward your usage.

Who should pick which?#

Find the line that matches you:

1. A sales team that wants to chat live with target accounts: Drift, once Salesloft confirms you can buy or keep it.
2. A small service business whose chat widget was there to sort out who is worth a call: Qualiform.
3. You want a different reply for a strong lead, a maybe, and a poor fit: Qualiform, with its five rules. The guide to lead routing rules shows how to set them.
4. You want people answering customer support questions live: neither is the obvious fit. Qualiform is not a support tool, so look at a support chat tool and read its own pages.
5. You get a few inquiries a month and reply to each one yourself: possibly neither. A plain contact form and a quick reply may be enough.
6. You mainly want a booking page that asks a few questions first: the Calendly comparison covers that choice.

Before you decide, read back through the last month of your chats. Count how many were someone asking about work, and how many needed a person to answer live. If most were the first kind, build a form and fill it in yourself three times with different answers in Preview. Check that each one lands on the rule you expected. The guide to qualifying leads from a contact form helps you choose the questions.