For design and web studios
Spend your calls on projects that fit.
Qualiform asks every inquiry what they want made, what they can spend, and when they need it. Your rules score it out of 100, and the projects that fit can book a call with you.
Why it fits
Every inquiry arrives with the brief.
Budget, asked like a person would
The AI asks what they can spend in plain words, one thing at a time, and answers their questions along the way. A visitor who skips the number still leaves the rest of the inquiry.
The right projects book a call
A project with the budget, the timeline, and the kind of work you want scores high and is offered your soonest times before the visitor leaves your site.
Pitches close themselves
Recruiters, vendor pitches, and link-building outreach are closed politely by the AI, and nothing is emailed to you.
How it works
You set the questions and the rules. Qualiform asks, scores, and books.
Start from the studio template
The project, the budget, the timeline, and who decides, with the scoring and the rules already set. Change any of them.
Swap out your contact form
Paste two lines of code where your form is now, or share the form’s own link. Nothing else on your site changes.
Get scored leads and booked calls
Every inquiry gets a score out of 100 from your rules, with the reason written out. Your best leads can book one of your soonest open times before they leave your site.
The Design or web studio template
Your points. Your endings.
Points for what matters to you
Budget counts most, then the kind of work. Your answers to three questions when you start set what a good project looks like, and a budget under a quarter of your smallest project is never offered a time.
The questions when you start
- What is the smallest project you want to take on?
- What kind of work do you most want more of?
- Which words would a serious client use to describe their project?
Design or web studio100 points, split 5 ways
- Budget fit30
- Type of work25
- Timeline20
- Decision authority15
- How concrete they are10
Endings you choose
Each score range gets its own ending. The studio template offers its best projects the soonest times, lets the next two ranges book any open time, and tells the rest you’ll be in touch.
- 85 and up books the soonest time. Your best leads pick one of your next open times before they leave your site.
- A reason on every lead. The lead page shows the points for each answer and the rule that set the ending.
Where leads go
Every lead, wherever your team works.
SlackPosts each new lead to a Slack channel you pick.
MailchimpAdds leads who said yes to emails to a Mailchimp audience, tagged by priority. Your Mailchimp automation sends the email.
NotionAdds each lead as a row in a Notion database you pick.
KitAdds leads who said yes to emails to Kit, tagged by priority. Your Kit automation sends the email.
Google CalendarChecks when you are busy while a visitor is choosing a time, and adds booked meetings to your calendar.
KlaviyoAdds leads who said yes to emails to a Klaviyo list for their priority. Your Klaviyo flow sends the email.
WebhookPosts the whole lead to an address you choose. Also how Zapier and Make connect.
Google AnalyticsCounts each finished conversation in Google Analytics as a lead, from our server, your website, or both.
Will asking about budget put visitors off?
It can, when budget is a required box with no explanation. In a conversation, the AI asks for one thing at a time and answers questions along the way. A visitor who skips the number still leaves the rest of the inquiry, and an unanswered question never lowers the score.
What happens to a project that’s too small?
When you start, you enter the smallest project you want to take on. A budget at or above it scores highest. A budget under a quarter of it scores 0 and is never offered a time.
Can I use my own scheduling link?
Yes. A form can offer times from your hours and your connected calendar, or send visitors to your own scheduling link. With a link, every lead offered a time gets the same link.
Does the AI decide who is a good lead?
No. The AI asks the questions and saves the answers. Your rules score every lead the same way every time, and the lead page shows the points for each answer and the rule that set the ending.
How much does it cost?
Free for 25 conversations a month, with every scoring and booking feature. Paid plans start at $20 a month for 100 conversations. No credit card needed.
Other businesses
A template for your kind of business.
- Home services and tradesAsks where the job is, what it is, and how soon. Location counts most.
- Event and wedding venuesAsks for the date, guest count, and event type. Room fit counts most.
- B2B softwareAsks for team size, current tool, and timing. Team size counts most.
- Any small businessAsks what they need, when, and how to reach them. Need counts most.
Spend your calls on projects that fit.
Free for 25 conversations a month, with every scoring and booking feature.
Start free No credit card needed
Questions first? Talk to us