For home services and trades
Know which job to call back first.
Qualiform asks every inquiry where the job is, what it is, and how soon it’s needed. Your rules score it out of 100, and the jobs that fit can book a call with you.
Why it fits
The urgent jobs in your area, first.
Where, what, and how soon
The AI asks where the job is, what kind of job it is, and how soon they need someone, one thing at a time, then asks for the best number to call.
Out of the area, out of your queue
List the towns you cover when you start. A job clearly outside them scores 0 and is never offered a time, however good the job is.
Urgent jobs book a call
A job in your area that can’t wait scores high and is offered your soonest times, so the caller with no heat isn’t waiting on a voicemail.
How it works
You set the questions and the rules. Qualiform asks, scores, and books.
Start from the trades template
Where the job is, what kind of job, how soon, and a number to call, with the scoring and the rules already set. Change any of them.
Swap out your contact form
Paste two lines of code where your form is now, or share the form’s own link. Nothing else on your site changes.
Get scored leads and booked calls
Every inquiry gets a score out of 100 from your rules, with the reason written out. Your best leads can book one of your soonest open times before they leave your site.
The Home services and trades template
Your points. Your endings.
Points for what matters to you
Location counts most, then the kind of job and how soon. Your answers to three questions when you start set your area, your best jobs, and the words that mark a job as urgent.
The questions when you start
- Which towns do you cover?
- Which kinds of jobs do you most want?
- Which words would a customer use to describe an urgent job?
Home services and trades100 points, split 5 ways
- Service area30
- Kind of job25
- How urgent25
- Can we call them15
- How much they told us5
Endings you choose
Each score range gets its own ending. The trades template offers urgent jobs the soonest times, lets the next two ranges book any open time, and tells the rest you’ll call them back.
- 70 and up books the soonest time. Your best leads pick one of your next open times before they leave your site.
- A reason on every lead. The lead page shows the points for each answer and the rule that set the ending.
Where leads go
Every lead, wherever your team works.
SlackPosts each new lead to a Slack channel you pick.
MailchimpAdds leads who said yes to emails to a Mailchimp audience, tagged by priority. Your Mailchimp automation sends the email.
NotionAdds each lead as a row in a Notion database you pick.
KitAdds leads who said yes to emails to Kit, tagged by priority. Your Kit automation sends the email.
Google CalendarChecks when you are busy while a visitor is choosing a time, and adds booked meetings to your calendar.
KlaviyoAdds leads who said yes to emails to a Klaviyo list for their priority. Your Klaviyo flow sends the email.
WebhookPosts the whole lead to an address you choose. Also how Zapier and Make connect.
Google AnalyticsCounts each finished conversation in Google Analytics as a lead, from our server, your website, or both.
What happens to a job outside my area?
When you start, you list the towns you cover. Nearby places you leave out still reach you. A visitor clearly far away scores 0 and is never offered a time, and the lead still reaches you, marked Not a fit.
What if they don’t say where the job is?
An unanswered question never lowers the score, and a missing location never turns anyone away. A time is offered only when questions worth at least half of the 100 points are answered.
Can customers book a phone call instead of a video call?
Yes. Each form offers a video call, a phone call, or both, and you set the meeting length.
Does the AI decide who is a good lead?
No. The AI asks the questions and saves the answers. Your rules score every lead the same way every time, and the lead page shows the points for each answer and the rule that set the ending.
How much does it cost?
Free for 25 conversations a month, with every scoring and booking feature. Paid plans start at $20 a month for 100 conversations. No credit card needed.
Other businesses
A template for your kind of business.
- Design and web studiosAsks about project, budget, and timeline. Budget fit counts most.
- Event and wedding venuesAsks for the date, guest count, and event type. Room fit counts most.
- B2B softwareAsks for team size, current tool, and timing. Team size counts most.
- Any small businessAsks what they need, when, and how to reach them. Need counts most.
Know which job to call back first.
Free for 25 conversations a month, with every scoring and booking feature.
Start free No credit card needed
Questions first? Talk to us