Qualiform vs Typeform for lead qualification

Typeform is the better fit for surveys, quizzes, and long forms where no single answer decides what happens next. Qualiform is the better fit when each website inquiry should get a score from your own rules and one clear next step. Qualiform makes this page, so check the Typeform side on typeform.com before you decide.

What is each tool built for?#

Qualiform does one job. A visitor types to the AI instead of filling in boxes. The AI asks your questions and writes down the answers. Your own rules then decide what the inquiry is worth and what it is offered. One conversation makes exactly one lead.

Typeform's home page leads with "Your favorite forms. Now with AI automation." It builds forms, surveys, quizzes, and polls, with AI features for research and follow-ups. This matters because a general form tool and a tool for sorting inquiries are judged in different ways. A general tool is judged by how many kinds of form it can build. A tool for sorting inquiries is judged by whether the best ones get a time on your calendar first.

Your website may collect many kinds of answers, like feedback, sign-ups, and quizzes. Then a general tool may suit you better. If it mostly collects inquiries from people who might hire you, the question is simpler: which ones deserve a call?

How does each one ask the questions?#

In Qualiform, the AI does three things each time the visitor writes. It reads what they said. It answers anything they asked. Then it asks for one thing that is still missing. It also saves what it learned, and the visitor never sees that part. When an answer decides which questions come next and the AI is not sure of it, the AI checks it with the visitor. How hard it pushes on each question, and how many times it may ask, is yours to set.

Each form has a limit on how many rounds of back and forth it can take. This keeps a conversation from running on forever. The AI is told how many rounds are left. It starts to wrap up when it is nearly out.

Typeform shows the questions you wrote, and its logic can skip ahead or change the next question based on an answer. On the Talent plan and up, Clarify with AI (in beta) can ask up to two follow-up questions about a written answer.

The real difference is what a visitor can do. In Qualiform, a visitor can ask "Do you work with nonprofits?" partway through. The AI answers before it asks the next question. On the Talent plan and up, Typeform's FAQ with AI (in beta) lets a visitor ask questions, and answers them from content you add.

How does each one score an inquiry?#

Qualiform scores with code, not with the AI. On the form's Questions tab, you choose how much each question counts and how its answers are scored. The results make a score out of 100. Because scoring runs in code, the same answers get the same score, as long as your rules stay the same. Every lead also carries a line saying how it got its score. You can see which answer moved it. The lead scoring page explains the idea.

Typeform scores with calculations you set. Each answer choice gets a number, and a score variable adds them up. It works on choice questions such as multiple choice, ratings, and dropdowns, on paid plans, and the score can decide which ending a person sees.

So the comparison is about approach. Both may let you set rules. Ask two things of each. Can you see why a lead got its number? Does the same inquiry get the same number next month?

What happens after the inquiry is scored?#

In Qualiform, the score puts the lead on one of five rules you set. They run from a call right away down to a polite turn-away. The reason is written onto the lead. A rule can offer a time. When it does, the AI is told to say your closing line exactly as you wrote it. It adds your scheduling link if that is how your form books.

Booking can come from your own hours. A new form starts with Monday to Friday, 9 to 5, and 15-minute meetings. Or you can use your own scheduling link instead. No time is offered to a visitor until you save that form's Booking tab once.

An inquiry that is not about what you do can be closed early. The AI tells the person kindly that it is not a fit. No lead email is sent, because the person already has their answer.

In Typeform, logic can show a different ending based on the score, send people to a web address when they finish, or book a time through a Calendly Scheduler question. If you use a scheduler next to a form, the Qualiform vs Calendly page covers choosing who gets a call.

Where does Typeform win?#

Be fair to Typeform here. Each point below comes from Typeform's own site, read on October 20, 2026.

1. Surveys and quizzes. If your form collects opinions or tests what people know, no answer decides a next step. A tool for sorting inquiries adds little there. Typeform has templates for surveys, quizzes, and polls.
2. Long questionnaires. Some forms need many fixed answers in a set order, like an application. Qualiform's conversation has a limit on rounds of back and forth, and it is made to end. Typeform puts no limit on questions per form.
3. Many kinds of form in one account. A business running feedback, sign-ups, and inquiries may want one tool for all of them. Every Typeform plan allows unlimited forms.
4. Integrations. Typeform connects to apps such as HubSpot, Salesforce, Slack, Mailchimp, and Notion. Qualiform's list is shorter: a lead email, Slack, Microsoft Teams, Notion, HubSpot, and a webhook, which reaches Zapier and Make.

If your form's answers never change who you call first, a plain form builder is likely the simpler choice.

Where does Qualiform win?#

Qualiform's case is narrow. It applies only to inquiries.

1. Partial answers are kept. Answers are saved after every message. A visitor who gave a budget and then closed the tab still leaves you something to read.
2. Scores you can explain. Code scores each lead from your rules. The reasons sit beside the number.
3. One next step per inquiry. Five rules turn a score into one action, from a call to a polite turn-away.
4. A starting point for your trade. Five templates write the questions, the scoring, and the rules. There is one each for a studio, a trades business, B2B software, a venue, and a general inquiry. Studios can read how the studio setup works.

None of these say Typeform cannot do the same. They describe how Qualiform does it.

How much do Qualiform and Typeform cost?#

Qualiform's Free plan has one live form and 25 conversations a month. Paid plans are Starter at $20 a month for 100 conversations, Growth at $60 for 350, and Scale at $100 for 600, and every plan has every scoring and booking feature. Current prices are in the pricing section.

Typeform's prices, read on its pricing page on October 20, 2026, billed yearly: Basic at $25 a month for 100 responses, Plus at $50 for 1,000, and Business at $83 for 10,000. Billed monthly they are $29, $59, and $99. There is also a free plan with a monthly response limit, and Talent, Growth, and Enterprise plans above these.

When you compare, compare what each tool charges for. Qualiform plans are built around conversations: one is counted when it starts, on any form, and a preview never counts. Typeform counts responses: one is counted when someone submits, and partial responses count too.

Who should pick which?#

1. You run surveys, quizzes, or long applications: Typeform, once the points above are confirmed.
2. You take project or job inquiries and want the best ones offered a time first: Qualiform.
3. You need one tool for many kinds of form, and inquiries are a small part: Typeform, or another general builder. The Typeform alternatives guide covers more options.
4. You get a few inquiries a month and read every one yourself: maybe neither. A plain contact form may be enough.

To test the choice, run both on the same five sample inquiries. Then check whether each tool puts the inquiry you would most want to call at the top. The guide to qualifying leads shows how to write those rules first.