In short
Should you use Qualiform or Tally for website inquiries?
Tally is the better fit for a free form with fixed questions, payments, or file uploads. Qualiform is the better fit when you want visitors to type a conversation, and you want each inquiry scored out of 100 by your own rules, with times to book offered by score.
On this page
| What is compared | Qualiform | Tally |
|---|---|---|
| How visitors answer | They type a conversation. The AI asks for one thing at a time and answers their questions. | They fill in a form with fields and pages. Conditional logic shows, hides, or skips questions. |
| Help building the form | Pick one of five templates. It writes the questions, scoring, wording, and rules, then asks up to three things. | Tally AI builds and edits a form from a prompt. It is free on every plan. |
| Scoring each inquiry | A lead score out of 100 from your own criteria, run in code. The same answers always get the same score. | No built-in lead scoring found. Calculated fields can add up a score that only you can see. |
| What happens at each score | One of five rules, picked by score, decides what the AI offers, such as times to book or a promise to be in touch. | A different Thank You page can show by score. A redirect can send people to your site or a calendar tool. |
| Booking a meeting | Visitors can pick a time from your hours or your scheduling link, once you save the form's Booking tab. | No native booking found. You can embed Calendly inside a form. |
| Someone who leaves partway | The lead is saved on every turn, so someone who leaves partway still leaves a lead. | Not found on Tally's own site. Check with Tally. |
| Where Tally wins: payments and file uploads | Not a listed Qualiform feature. | All three are on the free plan. Payments run through Stripe. Free files are capped at 10 MB each. |
| Where Tally wins: the free plan | Free: $0, 25 conversations a month, and one live form. The form stops taking conversations at 25. | Free: unlimited forms and submissions under a fair use policy, with 99% of features included. |
| Paid plans | Starter $20 a month (100 conversations), Growth $60 (350), Scale $100 (600). $0.30 for each one past that. | Pro $29 a month or $290 a year. Business $89 a month or $890 a year, per Tally's help pages. |
| Removing the brand mark | "Powered by Qualiform" always shows on Free and Starter. Growth and Scale can remove it. | Removing Tally branding is a Pro feature, so the free plan shows it. |
| Notifications and other tools | An email with the answers and a link to the lead, plus Slack, Microsoft Teams, Notion, HubSpot, and a webhook. | Native Slack messages. Zapier is free for all users. Webhooks per form. HubSpot through Zapier or Make. |
| Where Tally wins: EU data | Conversations may be processed outside the United States. | Belgium-based, data stored in the EU, DPA available. Opt-in email alerts go through SendGrid (US). |
| Putting it on your site | Two lines of code, or a direct link, for example behind a QR code. The frame resizes to fit. | Standard, popup, or full-page embed, free. Popups can open on load, scroll, exit intent, or a button click. |
Qualiform’s side comes from the product itself. Tally’s side comes from their own website, last read on . Spot a mistake? Tell us.
Which should you pick, Qualiform or Tally?
Pick Tally if you want a free form with a fixed set of questions, and especially if it needs to take payments, signatures, or file uploads. Pick Qualiform if you want visitors to type a conversation, and you want every inquiry scored out of 100 by your own rules before you reply.
Qualiform makes this page, so read it with that in mind. Every claim about Tally was checked on Tally's own website on 2026-10-17. Where Tally's pages did not settle a point, the page says so. Every claim about Qualiform comes from its product notes.
The two tools take different approaches. Tally is a form builder: you write the questions, and people answer them in fields and pages. Qualiform is a form where the visitor types and the AI asks for one thing at a time, answers their questions, and writes down what it learns. Neither approach is right for every business.
Where does Tally win?
Tally wins on price, on plain forms, and on extras inside the form.
- The free plan. Tally's help center says the free plan has unlimited forms and submissions and 99% of its features, under a fair use policy. Qualiform's Free plan has 25 conversations a month and one live form.
- Payments, signatures, and file uploads. All three are on Tally's free plan. Payments run through Stripe. Free uploads are capped at 10 MB per file. Check Tally's payment page for any fee on free-plan payments.
- Branching forms. Conditional logic can show or hide questions, skip pages, or calculate values. Multi-step forms get a progress bar.
- Embeds. Standard, popup, and full-page embeds are free. A popup can open on page load, on scroll, on exit intent, or on a button click.
- EU data. Tally is based in Belgium, stores data in the EU, and offers a DPA. Opt-in email notifications go through SendGrid in the US.
- Connections. Tally lists native Slack messages, free Zapier, and webhooks set per form. HubSpot works through Zapier or Make.
Where does Qualiform win?
Qualiform wins when you want to know which inquiry to answer first, and what each visitor should be offered.
- A conversation instead of boxes. The visitor types. The AI answers their questions and asks for one thing at a time. It works answers out of what they already said instead of asking again.
- A score from your rules. Each lead gets a score out of 100 from your own criteria, run in code, with no AI opinion in it. The same answers always get the same score.
- A clear picture of each answer. Each answer is saved with whether the visitor said it or the AI worked it out, how certain the AI is, and their exact words. A question nobody answered is left out of the score, not counted as zero. An Answered percent shows how much of your criteria the score rests on.
- An offer that matches the score. Each lead lands on one of five rules, such as Book the soonest time or Say you'll be in touch. Times are offered only after you save the Booking tab with your hours or a scheduling link.
- Leads that leave partway. The lead is saved on every turn, so you still see someone who stopped halfway.
On Tally, a score is something you build with calculated fields, and its main use found on Tally's site is choosing a Thank You page.
How much do Qualiform and Tally cost?
Tally's prices below come from its help pages on 2026-10-17. Check the live Tally pricing page before you decide. A third-party report gives different figures for that page, likely the yearly price shown per month.
| Tally plan | Price | Notes |
|---|---|---|
| Free | $0 | Unlimited forms and submissions, under fair use |
| Pro | $29 a month, or $290 a year | Removes Tally branding. Lets you invite team members. |
| Business | $89 a month, or $890 a year | Adds email verification and control over how long answers are kept |
Qualiform's prices are on its pricing section.
| Qualiform plan | Price | Conversations included each month |
|---|---|---|
| Free | $0 | 25, then the form stops |
| Starter | $20 a month | 100 |
| Growth | $60 a month | 350 |
| Scale | $100 a month | 600 |
| Custom | Set in the contract | Set in the contract |
On a paid Qualiform plan with a card on file, each conversation past the included number costs $0.30, up to twice the included number, or a lower limit you set. Without a card, the plan stops at its included number. Counts reset at the start of each calendar month in UTC. Every plan includes one person's calendar. Each extra person with a calendar costs $10 a month, on paid plans only.
Who should pick which?
| Your situation | A good fit |
|---|---|
| You need the same fixed questions every time, such as a quote request | Tally |
| You want to spend $0 and get more than 25 inquiries a month | Tally |
| You want payments, signatures, or file uploads in the same form | Tally |
| EU data storage is a requirement | Tally, after checking its subprocessor list |
| You want visitors to ask questions and get answers before they share details | Qualiform |
| You want each inquiry scored by your own rules, with a reason recorded | Qualiform |
| You want visitors offered a time to book only when their score is high enough | Qualiform |
| You need leads sent straight into HubSpot with no extra tool | Qualiform. It connects to HubSpot directly. Tally goes through Zapier or Make. |
| You get a few inquiries a week and reply to all of them the same day | A plain free form may be all you need |
To check the fit yourself, write down five real inquiries from last month, a strong one and a few weak ones. Type each one into a free Tally form and into Qualiform's Preview, which is free and does not count toward your conversations. Then see which tool shows you sooner which one to answer first.
Common questions
Is Tally free?
Yes. Tally's help center says the free plan has unlimited forms and submissions and 99% of its features. Unlimited is subject to a fair use policy. If usage puts pressure on Tally's systems, Tally says it will contact you about a custom plan. Removing Tally branding needs Pro.
Is Qualiform free?
Qualiform has a Free plan at $0 with 25 conversations a month and one live form. There is no overage on Free. The form stops taking new conversations at 25, and a conversation already under way always finishes.
Does Tally have an AI that talks with the people filling in the form?
Tally AI builds and edits forms for the form owner, and Tally has a plugin for ChatGPT and a connector for Claude. On 2026-10-17, no AI that talks with the people filling in a form was found on Tally's own pages. Check Tally's changelog and help center for anything newer.
Can Tally score leads?
No built-in lead scoring was found on Tally's site. You can build a score yourself with calculated fields, which people filling in the form do not see. You can then show a different Thank You page when the score is above a number you pick.
Does the AI decide a lead's score in Qualiform?
No. The AI has the conversation and writes down what it learns. The score comes from your own criteria, run in code. The AI never tells a visitor their score, priority, or reason, even when asked.
What happens when a Qualiform plan reaches its monthly limit?
Visitors see a neutral line saying the form is not taking new conversations right now, and no lead is recorded. On a paid plan with a card on file, conversations past the included number cost $0.30 each, up to twice the included number, or a lower limit you set.
How do you move a form from Tally to Qualiform?
You build the form again in Qualiform, from one of five templates or from scratch.
Does either tool keep data in the EU?
Tally is based in Belgium and says data is stored in the European Union. Its opt-in email notifications go through SendGrid, which is in the US. Qualiform conversations may be processed by its AI provider outside the United States.